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Inhalt / Beschreibung
Inhaltsverzeichnis
Inhaltsverzeichnis ........................................................................................................ II
Abkürzungsverzeichnis .............................................................................................. III
Abbildungsverzeichnis ............................................................................................... IV
1 Einführung ............................................................................................................ 1
1.1 Problemstellung .............................................................................................. 1
1.2 Ziele dieser Hausarbeit ................................................................................... 1
1.3 Vorgehensweise ............................................................................................. 1
2. Grundlagen ........................................................................................................... 2
2.1 Definition Online-Marketing ............................................................................ 2
2.2 Definition von Online-Kooperation .................................................................. 3
3. Affiliate-Marketing ................................................................................................ 3
3.1 Definition und Grundkonzept des Affiliate Marketing ...................................... 3
3.2 Ziele des Affiliate-Marketings .......................................................................... 5
3.3 Arten der Entlohnung beim Affiliate-Marketing ............................................... 5
3.3.1 Pay-per-Click .......................................................................................... 5
3.3.2 Pay-per-Sale ........................................................................................... 6
3.3.3 Pay-per-Lead .......................................................................................... 6
3.3.4 Pay-per-Lifetime-Provision ...................................................................... 6
3.4 Trackingverfahren ........................................................................................... 7
3.4.1 URL-Tracking .............................................................................................. 7
3.4.2 Datenbank-Tracking ................................................................................... 7
4 Affiliate-Marketing dargestellt durch den Online Händler „amazon.de“ ......... 8
4.1 PartnerNet von amazon.de ............................................................................. 8
4.2 Die Funktionen des Amazon PartnerNet ...................................................... 10
4.2.1 Links & Banner ...................................................................................... 10
4.2.2 Widgets ................................................................................................. 11
5 Fazit ..................................................................................................................... 12
6 Literaturverzeichnis .......................................................................................... XIV
7 Ehrenwörtliche Erklärung .................................................................................. XV |
