Feasibility analysis of a low cost strategy for long distance flights

Main research question of the thesis is:

-       Can a long distance low cost carrier be economically successful in the portfolio of a full service carrier?

This analysis focuses on Lufthansa as full service carrier and Eurowings as its low cost product on long distance flights. To provide a scientific solution for this issue these two dependant sub questions will be analysed economically:

-      Does a different long distance product fit in the product portfolio of Lufthansa? 

Aim is to verify whether the unique features, the competitive advantage and the feasible level of diversification to the existing long distance product allows a positive assessment of the Eurowings long haul product in the Lufthansa portfolio.

-      Can the typical low cost strategy be transferred to the circumstances on long haul flight business?

The main success factors of the typical low cost strategy will be numerated and analysed. A comparison of each aspect with the circumstances of long distance flights and its transferability will be checked.