German "Hidden Champions" and their internationalisation strategy

Kleine Seminararbeit bei Michelle Greene. Leider stand Herrenknecht erst viel zu spät zur Verfügung, weshalb die Case Study weniger umfangreich ausgefallen ist.

Inhalt:

Table of Contents. I 

List of Figures. II

1        Introduction. 1

1.1         Globalization as Initiator. 1

1.2         Problem and objective Target. 1

2        Definition of a German Hidden Champion. 2

3        Market Entry Modes. 4

3.1         Basic Options. 5

3.1.1         Global Orientation. 5

3.1.2         Homeland Orientation. 5

3.1.3         Multinational Orientation. 6

3.1.4         Glocal Orientation. 6

3.2         Export Strategies. 7

3.3         Foreign Direct Investment. 8

3.4         Contractual Market Entry Modes. 8

4        Case Study Herrenknecht. 9

5        Conclusion. 11

List of Literature. III